Why The US Budget Ax Must Spare Brand USA

By: Edwin Fuller Founder and President of Laguna Strategic Advisors Most of you reading this blog probably have never heard of Brand USA, the public-private tourism marketing organization created in 2010 under the Travel Promotion Act.  You might wonder why you should...

Pet Peeves of Hotel Fitness Centers

By: Larry Mogelonsky Member of Laguna Strategic Advisors With the desire for healthy eating, exercise and all-round wellness on the rise, creating an environment conducive for guests at your hotel’s fitness facilities is paramount. As a road warrior staying at some 50...