Tourism Remains Resilient in Face of Global Terrorism

By: Edwin Fuller Founder and President of Laguna Strategic Advisors A report issued earlier this year by the World Travel and Tourism Council (WTTC) shows that travel and tourism remains resilient as people continue traveling despite the threats to the world and calls...

Why The US Budget Ax Must Spare Brand USA

By: Edwin Fuller Founder and President of Laguna Strategic Advisors Most of you reading this blog probably have never heard of Brand USA, the public-private tourism marketing organization created in 2010 under the Travel Promotion Act.  You might wonder why you should...

Preserving Our Open Skies Policy Is Now More Important Than Ever

By: Edwin Fuller Founder and President of Laguna Strategic Advisors Now, as United works to put its public relations misstep into the past, it, along with American and Delta (the three US legacy carriers), have once again petitioned our federal government to intervene...

Heritage Tourism: It All Probably Began With Cleopatra

By: Edwin Fuller Founder and President of Laguna Strategic Advisors I like to think it all began more than 2,000 years ago when the Egyptian Queen, Cleopatra, enticed first Julius Caesar, then Marc Antony, on a lavish cruise along the fertile agricultural banks of the...

China is Now the World’s Largest Source of Outbound Hotel Investment

By: Edwin Fuller Founder and President of Laguna Strategic Advisors 2016 was a banner year for Chinese outbound hotel investment as market participants invested a record-high $9.4 billion in North America, Europe and other global lodging markets, nearly doubling the...