Chinese Students Are A Win-Win For U.S. Tourism

Chinese Students Are A Win-Win For U.S. Tourism

By: Edwin Fuller Founder and President of Laguna Strategic Advisors Overseas Chinese student Helen Zhou, from Chengdu, during an interview on campus at Linfield Christian School in Temecula, California on March 23, 2016. Known as ‘Parachute Kids’, Zhou,...
The U.S. Is In Danger Of Killing Our Tourism Golden Goose

The U.S. Is In Danger Of Killing Our Tourism Golden Goose

By: Edwin Fuller Founder and President of Laguna Strategic Advisors Readers of this blog, or who work in the travel and tourism industry, already know that global tourism today is driven by the outbound Chinese travel market. At more than 130 million strong and...
China’s Crown Jewel: The Pearl River Delta

China’s Crown Jewel: The Pearl River Delta

By: Edwin Fuller Founder and President of Laguna Strategic Advisors PETER PARKS/AFP/Getty Images I’ve just returned from a 15-day sales mission to China. Conducted annually by the Orange County Visitors Association, we visited Tianjin, Beijing, Shanghai and Guangzhou...

Tourism Remains Resilient in Face of Global Terrorism

By: Edwin Fuller Founder and President of Laguna Strategic Advisors A report issued earlier this year by the World Travel and Tourism Council (WTTC) shows that travel and tourism remains resilient as people continue traveling despite the threats to the world and calls...

Why The US Budget Ax Must Spare Brand USA

By: Edwin Fuller Founder and President of Laguna Strategic Advisors Most of you reading this blog probably have never heard of Brand USA, the public-private tourism marketing organization created in 2010 under the Travel Promotion Act.  You might wonder why you should...