Llamas Rule: It’s Out!

By: Larry Mogelonsky Member of Laguna Strategic Advisors I am pleased to announce that my second book entitled “Llamas Rule” has just been released. This 504-page book continues where “Are You an Ostrich or a Llama?” left off, with over 125 new essays on hospitality...

Ten Most Common Hotel Marketing Mistakes

By: Larry Mogelonsky Member of Laguna Strategic Advisors Marketing dollars are precious and scarce. No one wants to pilfer resources away towards programs that fail to deliver a solid return on investment. As a general manager, here are ten thoughts to keep in mind as...