Destination Management

Our professionals specialize in design and implementation of events, activities and program logistics.

Leadership & Organizational Development

Our specialists know how to fine tune and maximize an organization’s potential.

Marketing, Branding, Promotion & PR

We combine strategy, design and digital prowess to help you create or revive your brand.

Info. Technology, Programming & System Design

Audiovisual & IT solutions that sound, look and navigate better.

Global Finance & Economics

Providing expert financial counsel for your organization.

Human Relations & Organization

Providing expert financial counsel for your organization.

Strategic Planning

Consult with strategic planners who know how to reset a company’s direction.

Hotel & Resort Development

Consult with veterans who’ve developed exceptional properties worldwide.

Hospitality Management & Concept Development

Our experts know hospitality, inside and out.

Sales & Management Training

Established training programs adapted to your needs.

Event Planning

From planning to culmination, our professionals can make your event unforgettable.

Welcome to Laguna Strategic Advisors


Laguna Strategic Advisors is a superb resource for top management and entrepreneurs seeking objective insight to achieve the next level of success for their organization. Whether your business is a start-up venture or an established company, our Advisors provide experience-based consultation focused on your specific needs and aspirations. Each member of our Business Advisors Consortium has proven expertise in his or her field. Areas of experience range from hospitality development, acquisition, finance and management to strategic planning, branding, sales, and marketing. Other Advisors’ experience lies in leadership training, human resources, service solutions, technology, operations and more. Each offers a rich pool of insight acquired through their broad experiences. These seasoned practitioners are dedicated to creating strategic business and organizational solutions designed to produce measurable results for your enterprise. We invite you to explore our roster of experienced business advisors by their specialty or name.

Recent Member Articles

The Time is Now to Designate JWA a US Port of Entry

By: Edwin Fuller
Founder and President of Laguna Strategic Advisors

Any reader of my blog knows I travel a lot. It’s part and parcel of the travel and hospitality business. When it’s efficient, and the customer comes first, travel is a joy. When it’s not efficient and the customer isn’t a priority, I can’t help but wonder what keeps this hotel, this restaurant, this train station, this airport from being its very best.

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The Four Horsemen of the Hotel Apocalypse

By: Larry Mogelonsky
Member of Laguna Strategic Advisors

We survived Y2K. We outlived the end of the Mayan calendar. But are you ready for the total annihilation of everything your property holds sacred?

These four ever-present issues are what I see have the four largest problems that we hoteliers will need to confront within the next decade. As I present the hypothetical ‘Four Horsemen of the Hotel Apocalypse’, let’s keep in mind that not only has the idea of the biblical four horsemen changed over time, but so too will the four main detractors to our industry’s current practices.

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Surging Chinese Investment Has Widespread Global Impact, Especially Hospitality Industry

By: Edwin Fuller
Founder and President of Laguna Strategic Advisors

Earlier this year, I blogged about the excitement in China generated by the news that its Dalian Wanda Group planned to invest $1.09 billion to build and operate a luxury hotel in London. At the time of their announcement (made in the summer of 2013), it was the first luxury hotel venture announced by a Chinese firm outside of China. Since then, Dalian Wanda has added a luxury hotel project in Madrid and, just this past summer, they advised Chicagoans they will open a $900 million skyscraper, the city’s 3rd-tallest building, on Lakeshore Drive East housing a 240-room luxury, 5-star hotel, luxury apartments and retail space in 2018.

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