A Professional Consultant’s Notebook

By: David M. Brudney Member of Laguna Strategic Advisors I can list several reasons for why my solo consulting practice has survived more than three decades. In the beginning I was able to leverage skills I had honed as a sales and marketing manager and director with...

Ten Most Common Hotel Marketing Mistakes

By: Larry Mogelonsky Member of Laguna Strategic Advisors Marketing dollars are precious and scarce. No one wants to pilfer resources away towards programs that fail to deliver a solid return on investment. As a general manager, here are ten thoughts to keep in mind as...

Ten Keys to Career Success

By: Chuck Kelley Member of Laguna Strategic Advisors You want to rise to the top in your lodging career, right? These tips will help you achieve your goals. Recently I was asked to address a group of hospitality school students on the topic of career success. My...