Jul 19, 2017
By: Edwin Fuller Founder and President of Laguna Strategic Advisors A report issued earlier this year by the World Travel and Tourism Council (WTTC) shows that travel and tourism remains resilient as people continue traveling despite the threats to the world and calls...
Jun 28, 2017
By: Edwin Fuller Founder and President of Laguna Strategic Advisors Most of you reading this blog probably have never heard of Brand USA, the public-private tourism marketing organization created in 2010 under the Travel Promotion Act. You might wonder why you should...
May 16, 2017
By: Edwin Fuller Founder and President of Laguna Strategic Advisors Travel marketers around the country are going all out to welcome the more than 77 million international visitors who are expected to arrive in the US this year. And with good reason: international...
Apr 24, 2017
By: Edwin Fuller Founder and President of Laguna Strategic Advisors Now, as United works to put its public relations misstep into the past, it, along with American and Delta (the three US legacy carriers), have once again petitioned our federal government to intervene...
Apr 7, 2017
By: Edwin Fuller Founder and President of Laguna Strategic Advisors I like to think it all began more than 2,000 years ago when the Egyptian Queen, Cleopatra, enticed first Julius Caesar, then Marc Antony, on a lavish cruise along the fertile agricultural banks of the...
Mar 27, 2017
By: Edwin Fuller Founder and President of Laguna Strategic Advisors 2016 was a banner year for Chinese outbound hotel investment as market participants invested a record-high $9.4 billion in North America, Europe and other global lodging markets, nearly doubling the...