Jun 28, 2017
By: Edwin Fuller Founder and President of Laguna Strategic Advisors Most of you reading this blog probably have never heard of Brand USA, the public-private tourism marketing organization created in 2010 under the Travel Promotion Act. You might wonder why you should...
Jun 15, 2017
By: Larry Mogelonsky Member of Laguna Strategic Advisors With the desire for healthy eating, exercise and all-round wellness on the rise, creating an environment conducive for guests at your hotel’s fitness facilities is paramount. As a road warrior staying at some 50...
May 31, 2017
By: Larry Mogelonsky Member of Laguna Strategic Advisors You’ve trained your bellman, concierge and front desk staff to a tee. Your guests immediately feel welcome at your property with the awful nightmare of security lines, air travel and bag collection finally...
May 18, 2017
By: Jon Moore Member of Laguna Strategic Advisors I recently had the wonderful opportunity to take a group of Hospitality Management students from the University of New Hampshire to the HSMAI Digital Marketing Strategy Conference at the New York Marriott Marquis....
May 16, 2017
By: Edwin Fuller Founder and President of Laguna Strategic Advisors Travel marketers around the country are going all out to welcome the more than 77 million international visitors who are expected to arrive in the US this year. And with good reason: international...