By: Edwin Fuller Founder and President of Laguna Strategic Advisors Overseas Chinese student Helen Zhou, from Chengdu, during an interview on campus at Linfield Christian School in Temecula, California on March 23, 2016. Known as ‘Parachute Kids’, Zhou,...
By: Edwin Fuller Founder and President of Laguna Strategic Advisors Readers of this blog, or who work in the travel and tourism industry, already know that global tourism today is driven by the outbound Chinese travel market. At more than 130 million strong and...
By: Edwin Fuller Founder and President of Laguna Strategic Advisors PETER PARKS/AFP/Getty Images I’ve just returned from a 15-day sales mission to China. Conducted annually by the Orange County Visitors Association, we visited Tianjin, Beijing, Shanghai and Guangzhou...
By: Edwin Fuller Founder and President of Laguna Strategic Advisors A report issued earlier this year by the World Travel and Tourism Council (WTTC) shows that travel and tourism remains resilient as people continue traveling despite the threats to the world and calls...
By: Edwin Fuller Founder and President of Laguna Strategic Advisors Most of you reading this blog probably have never heard of Brand USA, the public-private tourism marketing organization created in 2010 under the Travel Promotion Act. You might wonder why you should...
By: Edwin Fuller Founder and President of Laguna Strategic Advisors Travel marketers around the country are going all out to welcome the more than 77 million international visitors who are expected to arrive in the US this year. And with good reason: international...
