Paul Cerula is a sales and marketing business leader, widely recognized for developing and implementing visionary strategic plans while cultivating cross-discipline, top-performing teams that span the globe. As a senior level executive, he serves as a catalyst for positive change and growth. He offers a rare breadth and depth of experience, embodying all of the essential executive and entrepreneurial traits that generate widespread success.

Michela (Dimond) Fuller has over 25 years of experience in the hospitality industry; including 14 years in event and trade show management. She has developed a thorough understanding of hotel sales and marketing and strategic planning derived by her unique experience as both an event manager and hotel sales professional. Due to a wide range of background experience, Dimond has a comprehensive understanding of the hospitality industry.

Having graduated from Canterbury College of Art, Design and Architecture with a First Honours Degree in Graphic Design,
 Mark made his mark at several leading London design agencies before establishing
 his own design consultancy back in 1993. With a very hands on approach to managing and building the business, Mark still drives the creative direction of the business across all of the offices supported by the award winning teams in the regions.

Teri Merritt is founder and CEO of Merritt Marketing Solutions, LLC based in South Florida. As an experienced marketing executive, Teri’s extensive background enables her to provide strategic marketing & digital solutions to hotel owners and managers, both at a brand and / or independent hotel level. Her primary skills are both brand and hotel marketing & advertising (both on and off line), with the capability to ensure that the hotel asset or assets are properly positioned.

With a marketing career that spans over thirty years, Larry Mogelonsky has accumulated a wealth of experiences: from packaged goods to technology; and luxury resorts to real estate. An accomplished business-owner, writer, and speaker, Larry is a successful hospitality operations and marketing specialist.

Pat has over 25 years of branding experience for both local and international brands. She is co-owner and Partner of 4Front Branding, and uses her vast business experience grounded in the ability to understand consumer needs to guide her clients to success. She is known for her attentive client service, strategic thinking and broad view of business

Jon Moore is an experienced executive with leadership skills in the Sales, Digital Marketing and Operations areas within the hospitality industry. As a results-focused leader, coach and confidante, Moore has taken his accomplished executive background and applied it to his new role as President of Jon Moore & Associates, a hospitality sales, branding & digital marketing consulting start up.

Bill Scanlon is President of Strategic Solution Partners, a consulting group he helped to found in 2007. A results-driven sales and marketing leader with over 25 years of experience generating organizational transformation and achieving measurable results with global hospitality brands, he now shares his expertise with private clients.